Privacy Policy

Effective Date: 10 July 2026

At Smith Family Opticians, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

What information we collect

We may collect the following information when you use our website or contact us:

Your name

Email address

Telephone number

Information you provide through contact or appointment forms

Website usage information collected through cookies (where applicable)

If you become a patient, we will also collect the information necessary to provide your eye care.

This is covered separately in our Patient Privacy Notice.

How we use your information

We use your information to:

Respond to your enquiries

Arrange appointments

Provide information you have requested

Improve our website and services

Meet our legal and regulatory obligations

We will only use your personal information where we have a lawful basis to do so under UK data protection law.

Marketing

We will only send you marketing communications if you have given us your consent or where we are otherwise permitted by law.

You can unsubscribe from marketing communications at any time.

Sharing your information

We do not sell your personal information.We may share your information with trusted service providers who help us operate our website or business, where necessary, and where they are required to keep your information secure and confidential.We may also disclose information where required by law.

Our website may use cookies to improve your browsing experience and help us understand how visitors use our website.

Where required, you will be asked for your consent before non-essential cookies are used.

How we protect your information

We take appropriate technical and organisational measures to keep your personal information secure and protect it against unauthorised access, loss or misuse.

How long we keep your information

We only keep personal information for as long as necessary to fulfil the purpose it was collected for or to meet our legal obligations.

Your rights

Under UK data protection law, you have the right to:

Request access to your personal information

Request correction of inaccurate information

Request deletion of your information where appropriate

Restrict or object to certain processing

Withdraw consent where processing is based on consent

Lodge a complaint with the Information Commissioner's Office (ICO)

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

MOLD

Earlcliffe, Earl Road, MOLD, Flintshire. CH7 1AX.

Tel. 01352 753560

mold@smithfamilyopticians.co.uk

RUTHIN

39 Well Street, RUTHIN, Denbighshire. LL15 1AW.

Tel. 01824 704334

ruthin@smithfamilyopticians.co.uk

If you are unhappy with how we have handled your personal information, you also have the right to contact the Information Commissioner's Office (ICO) via www.ico.org.uk.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page, and the updated effective date will be shown at the top of the policy.